More then 100 year Fascination

Royal Fassin B.V. is a family business founded over a century ago. The following takes a look at the events that have taken place in those 100 years.

1910 The beginning

The company was founded on 23 November 1910 by Josef Langenberg in ’s-Heerenberg, the Netherlands. Josef Langenberg (1880-1938) was an orphan adopted by the Fassin family. The company started as a commercial business dealing primarily with chemical pesticides.

1920 The founders

aver Fassin joined the company as a partner and continued the business after Josef Langenberg’s death in the twenties.

1930 The company develops

The company grew steadily. Besides trading, the company started manufacturing its first own product: flytraps. This was obviously a very seasonal product, flytraps mainly being used in the summer. To sustain year-round production, the company decided to produce liquorice on the side. This was an entirely logical move: in winter, people tended to eat liquorice to soothe sore throats or colds. However, liquorice is made from molasses, one of the main ingredients used in the manufacture of flytraps. It wasn’t long before other sugar-based products such as menthol lozenges and peppermint candy became part of the assortment as well. 

1930-1950 The creation of Katjes liquorice

The art of moulding was adopted from the plastics industry in the 30s, enabling the company to manufacture a more extensive range of liquorice products. The famous ‘Katjes’ (liquorice in the shape of a cat) were also developed at that time.

Xaver Fassin’s sons grew up and both decided to go to work in the confectionery industry.

In 1950, Xaver Fassin decided that his son Klaus would be in charge of ‘moulded’ production in Emmerich, just over the border in Germany, while his son Helmut would take over ‘pulled’ production, such as liquorice laces and the popular jojos (rolled liquorice laces) in ’s-Heerenberg (the Netherlands). 

1950-1970 Specialisation

The two companies thrived. The German company was called Katjes Fassin GmbH & Co. KG, while in the Netherlands the original name, Langenberg-Fassin B.V. was retained. In the 60s, the latter company stopped production of chemical products, continuing to focus solely on liquorice products, sold under the ‘Nicolientje’ brand from that time. 

1970-1990 Fassin creates extruded fruit gum

In the middle of the 70s, Langenberg-Fassin B.V. was the first company to start extensive production of pulled, or ‘extruded’ products. The technique, also originating from the plastics industry, was then expanded and refined. The production of extruded fruit gum started in the early 80s, which simultaneously also meant sales of the products to other countries.

In 1985, Langenberg-Fassin B.V. made a breakthrough with the invention of sour sugar sprinkled on fruit gum. This new taste sensation was hugely popular with consumers worldwide, initiating a new trend which continues to this day and which is very important to Langenberg-Fassin B.V.

1990-2005 Growth means a new factory

The development of the ‘sour’ products boosted the company’s growth and construction of a new factory started in ’s-Heerenberg in 1991. Increased consumer demands for attractive packaging necessitated developing a brand reflecting the wishes of the target group. The silhouette of the new factory building provided the solution. The factory, designed by a German architect, has two towers, and became popularly known as Candy Castle. This then became the new brand name. The brand name ‘Sour Power’ was developed for all ‘sour’ products, which exactly describes what you experience when you eat these products: a sweet-sour taste sensation. In 2001, Langenberg-Fassin B.V. was the first company to sell individually wrapped sour products: the successful Sour Power belt. 

2005 Langenberg-Fassin B.V. becomes Fassin B.V.

2006 Introduction of FASCINI®

At the International Süßwarenmesse (ISM), the international confectionery trade fair in Cologne, Fassin B.V. presented the new international all-inclusive FASCINI® brand. This brand name combined two words, each containing a product message: Fassini and Fascination. Before the family came to the Netherlands, the original name had been ‘Di Fassini’. Over time, the ‘i’ at the end had fallen off. This brand component guarantees Italian joie de vivre and enjoyment based on its origin. The second component of the name, fascination, is self-explanatory: the products are fascinating and popular with many consumers. Thus the name FASCINI® was created.

The all-inclusive brand consists of well-known and new products, for example, SCOUBIDOU Creatables®, SOUR SNAGX®, FLEXIES®, SPUTNIX®, SCOOX® and RIP ROLL. 

2010 Royal honour

On 23 November 2010, Fassin B.V. celebrated its centenary and received the designation ‘Royal’, an extraordinary honour for a company. In order to qualify for the Royal designation, a company has to fulfil many conditions: continuity, exclusivity and originality of product management, as well a national and international reputation. 

2015 Multinational player - 30 Years of Sour Power

Royal Fassin B.V. is  the top player and specialist in the extrusion sector, the product specialist operating in many international markets.